Betting to maximize profit.

You have to be at a table for a while to maximize profit. Notes are helpful, but not always reliable. That fish you tagged a few days before may have just been on tilt, having a bad day, or sharing an account. Today they may be the most agressive tight player you have ever faced. Give the table a few orbits to get some good reads.

Next, play at a table you can afford to be playing it. The worst thing you can do is move up in stakes for example and sit there afraid to bet the usual increments that work for you just because they are 2x the amount you are used to betting.

Play your game. For example, if you checked to induce a bet then be ready to call or rerasie. I'll call when I feel someone is continuation betting because they tend to bet again on the turn. If i think someone is betting a weak connection or a chase then I bet/raise agressively back at them. I also bet out of position to protect my hand very agressively. Do not get cute and then get a scare card.

Also know your opponents well enough as to when to bet or when to check to induce them to bet. It is nice to get paid off when you flop a big hand. If you flop a FH but the board has a flush or straight draw, make someone pay to hit their draw if you feel a fish is on one. Then when they hit they can not lay it down. On the other hand, slow play your big hand against tight players that will not chase into certain boards. For example, I do not chase a straight into a flush draw in most cases.

I also do not see the value of chasing a flush into a paired board. On the other hand, someone with 2 pair or a set may not have enough discipline to muck if you are protecting your flush. if they are going to call any bet you make then you have to decide will they also call any river bet. If they will, value bet till the river hits and you are sure you are still ahead (ie board has not paired for example). Then find out how much they still value their hand. What is amazing is if you have the right read you can sometimes value bet and they push all-in where there times they will just call so you have to push as they will not muck either. And if it is a good player, they will still find it hard to not call a value bet.

KNOW YOUR OPPONENTS if you expect to maximize profit!